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What is it you’re REALLY selling?

May 26, 2011 By David Krauter 1 Comment

Below you can download a FREE E-workbook that will help you discover what you are really selling.

DOWNLOAD YOUR WORKBOOK FOR FREE BY CLICKING HERE

Obviously traffic, good rankings are all important because they provide good lead flow for your business. But if you don’t get your marketing message right, all that traffic will just click away and you’ll convert none of it.

So while SEO is very important, we all need to learn to think more like marketers as well. So I’ve reach deep into my bag of Direct Response Marketing and am starting at the start… Your message!

This is simple stuff in the workbook, no fluff – I know hundreds of people are trying to package this kind of info up and put a price tag of $97 or even $197 on it. So even though it’s FREE don’t underestimate the value you’re getting here.

This is really where the money is folks, don’t neglect this information just because it’s FREE.

Let me know what you think by leaving a comment below

DOWNLOAD YOUR WORKBOOK FOR FREE BY CLICKING HERE

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How The New Google Is Going To Change The Internet Forever

November 30, 2010 By David Krauter 2 Comments

Back in the wild west days of the Internet anyone who even knew a little bit about search engine optimisation (SEO) could game the google algorithm and get page 1 rankings.

All that was needed was a few spammy links and overstuffing of keywords on the page.

Well… those days are long gone!

The Internet has changed and with it Googles’ algorithm.

But what does this mean for business owners, entrepreneurs and marketers wanting to rank for their desired keywords?

Do the old skool link building techniques such as article marketing, blog commenting, forum posting, profile creation, social bookmarking, video marketing and podcast marketing still work?

Well… Yes and No!

They still work to an extend and still are all viable ranking strategies.

But google is evolving and with this evolution comes the new web — It’s web 2.0… And if you don’t get social, you’ll be left behind!

What this means for SEO is basically that if you don’t have anything constructive and interesting to say… you’re not going to all that many links!

Personally I think this will clean up the web from a lot of the “spammy” content, and genuine people with genuine products and services on offer who constructively contribute to online conversations are going to win.

That’s what the change in google for 2011 and beyond means. The web is getting more interactive. We’re going back to Business 101 – Relationship Building.

The money… or rather the links, which still to date is the major ranking factor in all search engines, will be in building relationships and socially interacting in the market place.

Everything in the evolution of Google’s algorithm has been pointing towards this.

The relevancy factor, the unique content factor and now the activity factor.

It has set the way up for instant search results and is making way for the new web.

So for business owners, entrepreneurs and marketers this means that no longer is throwing a few links out there going to be enough to rank. The true players that are going to succeed from this change will be the ones getting back in touch with their market, listening and joining in to their customers conversations and adding value… which is really what true customers service has always been about!

Let us know what you think too and comment below! Enjoy!

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Filed Under: Search Engine Optimisation Tagged With: first website, google, internet marketing, search engine marketing

Google Is Powering Facebook Fan Page Marketing

November 3, 2010 By David Krauter Leave a Comment

I just read an article about Google and how it may be getting too big to manage it’s growth effectively.

A few key players from the Google camp have already been recruited by the face of Facebook – Mark Zuckerberg himself eg. Kate Vale, Lars Rasmussen to name a few.

We all know that Google will still be a key player in search engine marketing for small businesses… I personally don’t think that Facebook is going to take away anything from google there any time soon.

However, Facebook is generating a LOT of traffic!

And as these two companies become more and more competitive, as a small business owner you need to seriously consider tapping into this growing advertising medium called FACEBOOK!

So ask yourself have you got the basics.

Facebook Page
Facebook Fan Page
Facebook PPC

Then ask yourself… have you taken these mediums to the next level and turned them into a profitable marketing system for your business?

If used correctly facebook can give you a very profitable and low cost solution to generating leads, subscribers and customers.

I’m in the middle of working on video presentation how you can utilise facebook fan pages to create a powerful marketing tool.

YES the video will be free, and I’ll make it available very soon.

So stay tuned and I’ll let ya know very soon when I’ll release these videos.

Have a profitable day,

David

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Filed Under: Internet Marketing For Local Business, Search Engine Optimisation Tagged With: facebook, facebook fan page, google, search engine marketing

Mentor Carlton Hits The Nail On The Head

October 19, 2010 By David Krauter 3 Comments

I just read a very important blog post by a mentor of mine John Carlton.

He’s delved deep into the subject of street savvy marketing. And you can apply this same savvy to your Internet marketing campaigns and your online business.

The fact that I spend 4 years at Uni learning theories and countless text book examples of how business works didn’t really give me any street savvy knowledge on how to generate money.

It was only when I started to get obsesses with direct response advertising, marketing and mindset that I started to learn that you can generate money anytime you want… when you know how.

The key is this however… and this is where so many people get stuck.

Learn from street savvy entrepreneurs… and I don’t mean “facebook gurus” or the next shiny object people.

Learn from mentors that have a proven track record, that have proven their time in the trenches and know what you’re going through right now.

Names that come to mind are Dan Kennedy, Gary Halbert, John Carlton, Pete Godfrey, Mal Emery!

You won’t find these entrepreneurs publicly masturbating on social media sites like Facebook.

WHY?

Because they’re too busy applying the knowledge they’ve learned over the years to bring in the cash day in day out.

So here’s the main points that Carlton covered in his post, and I thought I would write them up here for you too. Because you can directly apply this to your online campaigns and well… to your general business. Lot of mindset stuff hidden in there…

1) Wake Up: he talks about critical thinking and learning from your mistakes. Be aware of opportunities around you and think how they can impact your business.

2) TAKE ACTION: big one most people forget… but this is really where the money is. Those letters that need to go out, that domain that needs to get registered, that email that needs to be written or links that have to be build in order for your website to show up in the rankings… it all starts with Action!

3) Read: Carlton encourages to keep reading, keep learning and keep sharpening your sword.

4) Apply the new knowledge you learn and fine tune your current promotions to gain maximum return on your investment.

5) Learn from someone that’s been there, and have a mentor look over your shoulder.

*you can access Carlton’s entire blog post here: John Carlton’s Blog Post

These 5 steps, when applied could really be a revolutionary change to your business and your promotions.

If you study any of the big names in marketing… in direct response marketing anyway, you’ll find they religiously practice the sequence mentioned above. To really last and be at the top your your game you have to.
It’s where the pretenders and self acclaimed gurus get set apart from the real players.

Little bit controversial this time…. I know. But I hope you get some gold from this.

Hope this has rattled some cages, agree disagree I don’t really care just let me know what you think below.

Ciao for Now,

Dave

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Filed Under: Internet Marketing Campaigns Tagged With: domain, first website, internet marketing, internet marketing campaign, mindset, website basics

Get Google TRUST = Higher Search Engine Rankings

October 1, 2010 By David Krauter Leave a Comment

If you have a authoritative website it will have a big influence in your search engine rankings. So the big thing you’ve got to is gain TRUST from the search engines!

So how do you do this? We’ll it is not a walk in the part, but a

s with anything else if you do it the right way, you’ll be rewarded. In this case with trust which = higher search engine rankings which = more cash in your bank account

So here’s 5 ways to gain googles trust and increase your search engine rankings

1) Get Authority Links

The biggest thing you want to get is back links from authoritative websites. These are websites which are already very established and in googles eyes have authority in the market. Getting links from these sites will pass on big link juice to your website. But the fact of the matter is that it is… most of the time, near impossible to get back links from these sites.

So… what does this mean? We’ll have to settle for less?

It’s kind of a Yes and No answer… You see, there’s not much chance you’ll get a direct link from these authority websites, however the good news is that if the Trust website 1 links to another website (website 2) and then website 2 links to yours — the trust factor gets passed through. So you’ll still receive some trust.

2) Make your links relevant

Google loves relevancy, so if sites which cover similar topics link to your site, it’s seen in googles eyes as relevant. Because the search engines see your site as a good resource addition to the particular topics these sites cover.

3) Linking To Spam Is Your Death

Don’t link to spam websites… As Internet marketers spammers make our lives very hard. Not only that, they are annoying! Don’t you hate getting spam mail or getting to sites which has absolutely no content?

Well so does google, and as soon as you link to spamming sites, your trust factor will experience a quick downfall.

4) Social Networks Are All The Buzz

Get your sites out there on the social networks and do a little social media marketing. Create backlinks from your facebook, twitter, digg and stumble on account. If people like your links it’s proven to also have a positive effect on the trust factor your website has with the engines.

5) Have Depth In Your Properties.

What I mean by this, is not to just have a one page site. Have pages with relevant content, blog posts, contact pages.

The better resource you provide the more of an authoritative source you will present to the search engines. And search engines love to present websites with good content and lots of unique information in the search engines.

SIDENOTE: The depth of your website is so important that over the remainer of the year I’ll be dedicating the majority of my time developing deep, deep, deep websites which will literally crush the competition — and take local lead generation to a whole new level. Stay tuned to this one, as I report back on the results — It’ll blow you away, when you see this in action.

But back to the topic, as you can see above I presented 5 ways you can gain googles trust and build an authority source in the crowded marketplace, and boost your search engine ranking.

Show us you’re alive by leaving a comment about your website or how you’ve used some of these strategies to gain trust!

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Filed Under: Search Engine Optimisation