I just read a very important blog post by a mentor of mine John Carlton.

He’s delved deep into the subject of street savvy marketing. And you can apply this same savvy to your Internet marketing campaigns and your online business.

The fact that I spend 4 years at Uni learning theories and countless text book examples of how business works didn’t really give me any street savvy knowledge on how to generate money.

It was only when I started to get obsesses with direct response advertising, marketing and mindset that I started to learn that you can generate money anytime you want… when you know how.

The key is this however… and this is where so many people get stuck.

Learn from street savvy entrepreneurs… and I don’t mean “facebook gurus” or the next shiny object people.

Learn from mentors that have a proven track record, that have proven their time in the trenches and know what you’re going through right now.

Names that come to mind are Dan Kennedy, Gary Halbert, John Carlton, Pete Godfrey, Mal Emery!

You won’t find these entrepreneurs publicly masturbating on social media sites like Facebook.

WHY?

Because they’re too busy applying the knowledge they’ve learned over the years to bring in the cash day in day out.

So here’s the main points that Carlton covered in his post, and I thought I would write them up here for you too. Because you can directly apply this to your online campaigns and well… to your general business. Lot of mindset stuff hidden in there…

1) Wake Up: he talks about critical thinking and learning from your mistakes. Be aware of opportunities around you and think how they can impact your business.

2) TAKE ACTION: big one most people forget… but this is really where the money is. Those letters that need to go out, that domain that needs to get registered, that email that needs to be written or links that have to be build in order for your website to show up in the rankings… it all starts with Action!

3) Read: Carlton encourages to keep reading, keep learning and keep sharpening your sword.

4) Apply the new knowledge you learn and fine tune your current promotions to gain maximum return on your investment.

5) Learn from someone that’s been there, and have a mentor look over your shoulder.

*you can access Carlton’s entire blog post here: John Carlton’s Blog Post

These 5 steps, when applied could really be a revolutionary change to your business and your promotions.

If you study any of the big names in marketing… in direct response marketing anyway, you’ll find they religiously practice the sequence mentioned above. To really last and be at the top your your game you have to.
It’s where the pretenders and self acclaimed gurus get set apart from the real players.

Little bit controversial this time…. I know. But I hope you get some gold from this.

Hope this has rattled some cages, agree disagree I don’t really care just let me know what you think below.

Ciao for Now,

Dave