How The New Google Is Going To Change The Internet Forever

November 30, 2010 By David Krauter 2 Comments

Back in the wild west days of the Internet anyone who even knew a little bit about search engine optimisation (SEO) could game the google algorithm and get page 1 rankings.

All that was needed was a few spammy links and overstuffing of keywords on the page.

Well… those days are long gone!

The Internet has changed and with it Googles’ algorithm.

But what does this mean for business owners, entrepreneurs and marketers wanting to rank for their desired keywords?

Do the old skool link building techniques such as article marketing, blog commenting, forum posting, profile creation, social bookmarking, video marketing and podcast marketing still work?

Well… Yes and No!

They still work to an extend and still are all viable ranking strategies.

But google is evolving and with this evolution comes the new web — It’s web 2.0… And if you don’t get social, you’ll be left behind!

What this means for SEO is basically that if you don’t have anything constructive and interesting to say… you’re not going to all that many links!

Personally I think this will clean up the web from a lot of the “spammy” content, and genuine people with genuine products and services on offer who constructively contribute to online conversations are going to win.

That’s what the change in google for 2011 and beyond means. The web is getting more interactive. We’re going back to Business 101 – Relationship Building.

The money… or rather the links, which still to date is the major ranking factor in all search engines, will be in building relationships and socially interacting in the market place.

Everything in the evolution of Google’s algorithm has been pointing towards this.

The relevancy factor, the unique content factor and now the activity factor.

It has set the way up for instant search results and is making way for the new web.

So for business owners, entrepreneurs and marketers this means that no longer is throwing a few links out there going to be enough to rank. The true players that are going to succeed from this change will be the ones getting back in touch with their market, listening and joining in to their customers conversations and adding value… which is really what true customers service has always been about!

Let us know what you think too and comment below! Enjoy!

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Mentor Carlton Hits The Nail On The Head

October 19, 2010 By David Krauter 3 Comments

I just read a very important blog post by a mentor of mine John Carlton.Mentor Carlton Hits The Nail On The Head

He’s delved deep into the subject of street savvy marketing. And you can apply this same savvy to your Internet marketing campaigns and your online business.

The fact that I spend 4 years at Uni learning theories and countless text book examples of how business works didn’t really give me any street savvy knowledge on how to generate money.

It was only when I started to get obsesses with direct response advertising, marketing and mindset that I started to learn that you can generate money anytime you want… when you know how.

The key is this however… and this is where so many people get stuck.

Learn from street savvy entrepreneurs… and I don’t mean “facebook gurus” or the next shiny object people.

Learn from mentors that have a proven track record, that have proven their time in the trenches and know what you’re going through right now.

Names that come to mind are Dan Kennedy, Gary Halbert, John Carlton, Pete Godfrey, Mal Emery!

You won’t find these entrepreneurs publicly masturbating on social media sites like Facebook.

WHY?

Because they’re too busy applying the knowledge they’ve learned over the years to bring in the cash day in day out.

So here’s the main points that Carlton covered in his post, and I thought I would write them up here for you too. Because you can directly apply this to your online campaigns and well… to your general business. Lot of mindset stuff hidden in there…

1) Wake Up: he talks about critical thinking and learning from your mistakes. Be aware of opportunities around you and think how they can impact your business.

2) TAKE ACTION: big one most people forget… but this is really where the money is. Those letters that need to go out, that domain that needs to get registered, that email that needs to be written or links that have to be build in order for your website to show up in the rankings… it all starts with Action!

3) Read: Carlton encourages to keep reading, keep learning and keep sharpening your sword.

4) Apply the new knowledge you learn and fine tune your current promotions to gain maximum return on your investment.

5) Learn from someone that’s been there, and have a mentor look over your shoulder.

*you can access Carlton’s entire blog post here: John Carlton’s Blog Post

These 5 steps, when applied could really be a revolutionary change to your business and your promotions.

If you study any of the big names in marketing… in direct response marketing anyway, you’ll find they religiously practice the sequence mentioned above. To really last and be at the top your your game you have to.
It’s where the pretenders and self acclaimed gurus get set apart from the real players.

Little bit controversial this time…. I know. But I hope you get some gold from this.

Hope this has rattled some cages, agree disagree I don’t really care just let me know what you think below.

Ciao for Now,

Dave

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It’s Proven Again… Businesses need to optimise their websites for local searches

September 28, 2010 By David Krauter Leave a Comment

I’ve been saying it… preaching it… nearly shoving it down peoples throats for the past years!

And now Webvisible and the Nielsen Co. have backed me up again.

Local business CAN NOT neglect internet marketing at a local level!

Here’s the latest research from Webvisible and Nielsen Co:

-63 % of consumers and small business owners turn to the Internet first for information about local companies and…

- 82% use search engines to do so!

So again… probably for the thousandth (is that even a word??) time… people are no longer going to the Yellow Pages to find local products and services.

They are flocking to the Internet. And the beauty is they are adding local indicators to their keywords

Its Proven Again... Businesses need to optimise their websites for local searches

(the words they are typing into the search engines).

That means they are no longer typing in “chiropractor” people are using local indicators such as “chiropractor Brisbane Queensland”. (see example on the right)

And the beauty about these is that these words are not very competitive and you can easily reach page one of google when doing a little bit of focused small business search engine marketing.

On top… search engines like Google, Yahoo and Bing have quickly adapted to this trend and are now showing a map of the local results right at the top (even above the number 1 ranking websites) plus the maps of where to locate these businesses.

So what do you need to do?

Well here’s a few tips you can follow to make sure you’re profiting from this ever growing trend… and take advantage of low hanging fruit while their good for the taking.

1) Submit your business to the local listing in google place, yahoo local listings and bing local listing centre.

2) add your business to the top local business directories.

3) entice your best customers to leave positive reviews about your business on these sites to give your business credibitlity.

Lastly and most importantly make your listing a Direct Response Listing — this is pretty advance stuff. But you can actually have a voucher in your listing people can take advantage of and choose you over your competitor.

The first thing your prospects always ask will be “What’s In It For Me…” and this is an easy way to answer this question and get them to choose you over your competitors.

But this is just the start… imagine being able to dominate not just the local listings, but spot #1, #2, #3 or more on the first page of the search engines.

Well what you really need is to do some serious search engine optimisation… and yes this can be a learning costly and long learning curve… but the beauty is there’s lots of Internet marketers out there specialising in this field, who are more than happy to save you from spending 10′s of thousands of dollars with the big SEO firms… and get you mostly even better results.

So if you’re thinking about crushing your competition and dominating the search engines here’s a quick article which will give you 3 tips to hiring the right small business internet marketing consultant.

Let me know what you think about this ever growing trend for small business and any successes you may have already had by cutting in front of line and taking action early before the rest of the small business owners out there are playing catch up.

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How to create your own favicon

September 24, 2010 By David Krauter Leave a Comment

What on earth is a favicon anyway.

Well to answer your question it’s the little icon that shows up in the browswer next to your domina url.

It isn’t important to have expect that it does give your website a little bit of a professional touch.

So I thought I’d share a tool I use to generate a favicon which you can easily upload to website so you’ve got your own custom favicon, to make your site look unique.

Here’ it is: http://tools.dynamicdrive.com/favicon/

enjoy, and let me know if this tool helped you.

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First Steps To Consider Before You Start Small Business Website Marketing

September 6, 2010 By David Krauter Leave a Comment

Small business website marketing, is no different than offline business marketing.

You’ve got to know where you want to go… set yourself some goals and work towards them.

To start with, I guess, it all depends on budget.

Have you got the budget to set up an entire Internet marketing campaign (a well planned out Internet marketing plan could cost anywhere into the 10′s of thousands of dollars — considering the amount of traffic you’ll get when done right, this will be chump change…). But it needs to be considered.

If you just want to get a website out there for starters you need to make sure it’s structured right, and build on the right platform. This way when it comes to promote it, you’re working on a foundation that google and other search engines love and will start to rank you for, once you start promoting the site.

So here’s a few tips to help you decide if your platform is right at the moment or if you may need to make some changes in order to make it “GOOGLE FRIENDLY”!

1) Is your website content organised the way google would organise its content?

2) Have you got the ability to update your site on a daily-weekly basis? (without having to pay your webmaster money every time you want to do so…)

3) Does your website allow for social web 2.0 interactivity (yes, at the time of writing this post, google does take into consideration the interaction your website gets from people)

4) Have you decided on your keywords? are they keywords with commercial intent? are people actually searching for these keywords? are they competitive?

5) Is your site built on a domain name (eg.www.yourdomainname.com) which is preferably your main keyword, or has your keyword in it?

Takes these tips into consideration before going any further into investing into a website, because these are the first few steps that need to take place before the big marketing (which brings in the big dollars) can be effectively applied.

SIDE NOTE: take extra notice of the 5th tip… big give away there. Get a dead on keyword for your domain name and with the right marketing backing your site you’ll trump your competition.

Hope this few tips will help you to get your initial steps right when getting someone to build your website. Even if it is a site for around the $1000 mark, these elements should be included as a minimum — so you have the right foundation to roll out profitable campaigns in the future.

You can also get more information on this topic in one of my articles I’ve written. You can access this article by clicking on the following link.

Website Promotion Article

Dave

Show me you’re alive by leaving your comments. Agree, Disagree or just add extra info which may be useful for other readers. Cheers!

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