Search Engine Marketing

How The New Google Is Going To Change The Internet Forever

Back in the wild west days of the Internet anyone who even knew a little bit about search engine optimisation (SEO) could game the google algorithm and get page 1 rankings.

All that was needed was a few spammy links and overstuffing of keywords on the page.

Well… those days are long gone!

The Internet has changed and with it Googles’ algorithm.

But what does this mean for business owners, entrepreneurs and marketers wanting to rank for their desired keywords?

Do the old skool link building techniques such as article marketing, blog commenting, forum posting, profile creation, social bookmarking, video marketing and podcast marketing still work?

Well… Yes and No!

They still work to an extend and still are all viable ranking strategies.

But google is evolving and with this evolution comes the new web — It’s web 2.0… And if you don’t get social, you’ll be left behind!

What this means for SEO is basically that if you don’t have anything constructive and interesting to say… you’re not going to all that many links!

Personally I think this will clean up the web from a lot of the “spammy” content, and genuine people with genuine products and services on offer who constructively contribute to online conversations are going to win.

That’s what the change in google for 2011 and beyond means. The web is getting more interactive. We’re going back to Business 101 – Relationship Building.

The money… or rather the links, which still to date is the major ranking factor in all search engines, will be in building relationships and socially interacting in the market place.

Everything in the evolution of Google’s algorithm has been pointing towards this.

The relevancy factor, the unique content factor and now the activity factor.

It has set the way up for instant search results and is making way for the new web.

So for business owners, entrepreneurs and marketers this means that no longer is throwing a few links out there going to be enough to rank. The true players that are going to succeed from this change will be the ones getting back in touch with their market, listening and joining in to their customers conversations and adding value… which is really what true customers service has always been about!

Let us know what you think too and comment below! Enjoy!

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Google Is Powering Facebook Fan Page Marketing

I just read an article about Google and how it may be getting too big to manage it’s growth effectively.

A few key players from the Google camp have already been recruited by the face of Facebook – Mark Zuckerberg himself eg. Kate Vale, Lars Rasmussen to name a few.

We all know that Google will still be a key player in search engine marketing for small businesses… I personally don’t think that Facebook is going to take away anything from google there any time soon.

However, Facebook is generating a LOT of traffic!

And as these two companies become more and more competitive, as a small business owner you need to seriously consider tapping into this growing advertising medium called FACEBOOK!

So ask yourself have you got the basics.

Facebook Page
Facebook Fan Page
Facebook PPC

Then ask yourself… have you taken these mediums to the next level and turned them into a profitable marketing system for your business?

If used correctly facebook can give you a very profitable and low cost solution to generating leads, subscribers and customers.

I’m in the middle of working on video presentation how you can utilise facebook fan pages to create a powerful marketing tool.

YES the video will be free, and I’ll make it available very soon.

So stay tuned and I’ll let ya know very soon when I’ll release these videos.

Have a profitable day,

David

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